AI Insights · Timothy · April 2022
Top 5 Reference Apps in New Zealand Q1 2022 Performance Overview
Discover the top-performing reference apps in New Zealand for Q1 2022, with insights on downloads, revenue, and active users from Sensor Tower.
The first quarter of 2022 saw notable activity in the Reference Apps category in New Zealand. Here's a closer look at the performance metrics for the top 5 apps, based on data from Sensor Tower.
MyHeritage: Family Tree & DNA experienced fluctuations in weekly revenue, peaking at approximately $1.9K at the end of March. Weekly downloads remained relatively stable, ranging from 144 to 251, while weekly active users saw a slight decline from 1.3K to just over 1K throughout the quarter.
Ancestry: Family History & DNA showed a mixed trend in weekly revenue, with notable peaks reaching up to $1.1K in late January and late February. Download numbers were fairly consistent, hovering between 116 and 195. Active users maintained a steady presence, fluctuating slightly around the 600 mark.
Glorify | Prayer & Devotional saw a significant increase in weekly downloads, particularly in early March with a peak of 886. Revenue also showed an upward trend, peaking at $588 in early February. Active users grew steadily, reaching a high of 7K mid-March.
Life Bible App maintained consistent weekly revenue, averaging around $250. Download numbers were modest, peaking at 57 in early January. The number of active users remained relatively stable, fluctuating between 297 and 372.
Hallow: Prayer & Meditation experienced a notable increase in weekly downloads, particularly in late February with a surge to 273. Revenue showed a steady rise, peaking at $480 at the end of January. Active users also saw growth, increasing from 150 in late December to 302 by mid-March.
For more detailed insights and analysis, visit Sensor Tower.
